In 1993, Hasmig secured the rights to the Canadian Olympic Association logo. The trend towards casual dressing in the 90s prompted Hasmig to create a unique sportswear collection for women and children manufactured under the Hasmig Plays label. In this collection, Hasmig bridges the gap between traditional sports logo wear and haute couture.
The history and development of the Hasmig Plays Collection.
Donna DeMarco models Lillehammer Olympic sweatshirt and embroidered leggings (1994).
Velour sweatshirt embroidered with Canadian mascot for the Olympic games and the Hasmig Plays logo (1994).
Designer Hasmig Possian and daughter Amara wear a matching velour dress and jacket embroidered with the Canadian Olympic mascot and the Hasmig Plays logo (1994).
Lillehammer Olympic sweatshirt and embroidered leggings.
Donna DeMarco in a lined silk jacket embroidered with the Olympic and Hasmig Plays logos.
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